10 Great Reasons To Become A Life Coach

Over the last few years I have spoken with a lot of Life Coaches – certainly well over 250.

Many have hired me or taken the Coach The Life Coach training program, but a good number I have got to know through social media.

I have even hired 5 coaches myself since I became certified almost 10 years ago.

In fact I only just recently hired another coach.

I find it interesting that so many coaches start coaching and then never work with a Life Coach themselves.

The reason why coaching works so well is because of the ability of the coach to see things that the client cannot see.

We all have blind spots, including you and I and we can all benefit from having them highlighted.

As well as that I need a good ass kicking from time to time!

I’m always intrigued to hear what makes people want to become a Life Coach and I have heard all sorts of reasons over the years. Some great, some not so great.

The Worst Reason To Become a Life Coach

Without doubt the worst reason of them all is the allure of charging high prices and making a load of money without leaving the comfort of your own pajamas.

Coaching is like being a chef, a comedian or a jazz musician.

All of those professions make terrible money unless the person is right at the top of the tree. And even then high income is less than assured.

I used to know a professional jazz musician who was critically acclaimed and in high demand. 

He made less than 50 grand per annum (admittedly I am going back about 15 years) and often had to fund his new albums himself.

Defining what puts a Life Coach at the top of the tree is difficult because income is a poor indicator.

I know at least 2 coaches who are barely competent (and I’m being kind), yet both probably earn more than $250k per annum.

I like to think I’m better than competent, but I have never earned more than $75k in a year, although in fairness that will change this year.

Becoming a Life Coach because you want to work with wealthy people so you can join their ranks is about as dumb a reason to coach as wanting to be a chef because you like knives.

Not far behind that as a poor reason is one I hear all too often and it goes something like this:

My friend/partner/colleagues/ (delete where applicable) said I should be a Life Coach because I’m great at fixing problems.


Well that’s awesome.

Except that is, coaching isn’t about fixing people and people closest to you are no more likely to know if you will make a great coach than I am to know if you’ll make a good unicyclist.

I could go on about poor reasons to be a coach, but I won’t because now I’m going to tell you the 10 top reasons for wanting to become a Life Coach.

10 Great Reasons To Become A Life Coach

  1. You love helping people
  2. You really love helping people
  3. You really, really fucking love helping people
  4. Helping people is what you love to do
  5. You get stoked by helping people
  6. When people ask you if you can help them you’re immediately pumped
  7. You get a buzz from helping people
  8. Helping people is in your DNA and you have the marker to prove it
  9. You think helping people is the most rewarding work on the planet
  10. You can’t quite understand why everybody doesn’t love helping others

I want to earn more money than I do now because I can’t always afford the things I’d really like to do such as travel a lot more.

However, that money has to be the byproduct of helping others, either Life Coaches or people who hire me through A Daring Adventure.

Money is a terrible long-term motivator and if you set off in coaching with all your focus on income, then you’ll in all likelihood burn out before you get there.

There’s a reason I have stuck with coaching for almost a decade when I could easily earn more money elsewhere and that’s because I love helping people and my work feels meaningful to me.

Everything else is just window dressing.

What’s your take? Why are you, or do you want, to become a Life Coach? And please feel to disagree with me in the comments.

Image Courtesy of Kiki99


  1. Thanks for reminding me why I do what fires me up to do internal flips, makes me giddy and fulfilled. Successful in many ways and I am confident the cash flow will rise. Thoroughly enjoy your insightful no nonsense straight up articles, I am always, always lifted!
    To hire you as my coach is on my bucket list!

    • Tim Brownson

      LOL I don’t think anybody has had me on their bucket list before!

      Thanks for the kind words Diane.

  2. I was let go from my job in the banking world several months ago. Today I had a financial adviser ask me if I was SURE that I didn’t want to be a banker again. I’m sure. I want to be a Life Coach…. I really REALLY really love it. I had a 90 minute call today with a new client… and I’m beaming when I get off the phone. I have a consultation on Monday that I’ve been so excited about with another prospect. I’m doing what I love dammit.
    I loved the part about being a chef for the knives. Couldn’t agree more on that one!

    I’m new to your information, but I’m enjoying your delivery 🙂

  3. nicola

    I totally agree about the money thing. Starting something for the money is a bad idea for almost everyone, except those who fucking love money, and nothing else. If you are passionate about money, then by all means do whatever it is that gets you the most money. Fortunately, I sincerely doubt that that will be life coaching and am certain that anyone who is in it for the money will be crap and self serving.

    I think 11. is ” I love helping people AND I know the difference between helping people and rescuing them”. 12. could be “I think helping people is awesome and I am endlessly curious about other people and how they think about things. Learning about other people’s ways of thinking (their stuff), helping them explore their map of the world, enabling them to better understand their maps and equiping them to make changes, should they so wish is what floats my boat! 13. I am devoted to keeping my stuff out of their stuff as much as humanly possible. I am not excited about making them more like me, I am excited about helping them find out about themselves.

    I so wish I had a grand to take the course, it would be huge fun!

    • Tim Brownson

      You make some good points Nicola and I think the ” I love helping people AND I know the difference between helping people and rescuing them” is very sensible and I like it.

      Just not entirely sure it’s a reason to be a coach, more of an excellent way to approach coaching!

    • I love these 3 additions to Tim’s list. As a coach who has been at it for 13 years I can tell you I only stay with it because of the reasons Tim states. I also think we are able to be independent of so many of the noxious influences in today’s world and we can totally be there to help someone.

  4. I agree too, with all your comments. If you look at my website you will see with my charging fees that I am certainly not
    in it for the money, it is the passion and job satisfaction of helping and supporting others that motivates me and to see
    clients turn their life around and move forward positively in their life journey. Due to me specialising in vulnerable
    client groups, whom cannot afford to pay, I general rely on organisations to hopefully recognise that I have the ability,
    skills, expertise and the tools to do a fantastic job with my Life Coaching & Mentoring. However, this does not happen,
    as they choose to employ a support worker and pay peanuts. I am always willing to give some extended free time too,
    but despite my many years of experience I must be one of the unlucky Life Coaches, as I do not get the work and
    therefore do not earn any money. Perhaps one day I will find the recipe to success. In the main, who you know , can
    influence things in your favour, such as: heads of big establishments, company directors etc, but to get the links and to
    have the opportunity to sit round a table with them to sell yourself and your business and what you can deliver can
    become a difficulty in itself. Good luck to all that venture.

    • Tim Brownson

      I love your attitude Lawrie!

      Contacts can make a HUGE difference and one of the things I struggled with when moving to the US was my contacts suddenly became more or less redundant.

      Having said that, I’m not sure it’s ‘luck’. I think you need to think outside the box. Succeeding as a coach these days requires a lot of hard work, determination and Internet nous.

      Dump the luck thing and determine what you need to do differently. There’s no reason why ANY coach cannot do what I have done, it aint rocket science 😉

  5. Couldn’t agree with you more Tim, especially with numbers 5 through 7 🙂 and 1-7 lol

    I also wanted to do something that was meaningful to me and empowering to people, instead of bringing them down which I unfortunately was doing in my previous profession. It was the nature of the profession!

    I’ve also found that when you do what your heart desires and it’s in service to others, the money will come. And when you’re doing what you’re supposed to be doing in the world, everything will stack up in your favor.

    Best part about the course I took with you was how non-theoretical and completely practical it was!! Plus you can make a course about peeling carrots or how to attract more abundance in your life, be entertaining:)

    • Tim Brownson

      I really cannot believe you mentioned my carrot peeling course before I officially launched it, you selfish bastard!

      BTW, I officially anoint you as the happiest and possible nicest person I know.

  6. Patricia

    I wish you’d do a post on how to screen a life coach to make sure they’re not more screwed up than 99% of the general population.

    I once dated a guy who had broken up with his most recent girlfriend ELEVEN times. We split up because he was back in contact with her again, and she felt “threatened” by our spending time together. So, there he went. I was glad to be rid of him, but he has a kid who is involved in the makeup/breakup part of all the craziness.

    And, he was studying to be a life coach, even though he was also way in debt.

    So, a primer on what to ask a potential life coach would be a great blog post. Because good luck being one of his clients after he got certified.

    • Tim Brownson

      Yikes! I can’t say it surprises me any more than it would to hear of a corrupt police officer or doctor who drank too much and smoked, but nevertheless it’s still disheartening.

      I’m honestly not sure how you could get round that Patricia because any screening would involved talking to the coach and such a person is hardly likely to tell the truth.

      I suppose looking for a body of work and testimonials would help, but that makes it so much harder for new coaches who maybe skilled but don’t have much experience.