The 4 Types of Social Proof

 Imagine you’re visiting a new town and you fancy something to eat. There are two restaurants serving the kind of food you enjoy, one is almost full whereas the other is almost empty. Which will you choose? Almost certainly the
Read More

The KISS Method For Acquiring Clients

Imagine you have just walked out of Starbucks on a gorgeous summer morning with your favourite cup of pick-me-up. You’re feeling great and stoked for the forthcoming day! You paid with cash and have some loose change in your pocket.
Read More