I have done a bunch of Seth Godin courses through Akimbo Workshops. In fact, I did his course The Marketing Seminar twice and then I bought the book This Is Marketing which the course was based on. I trust and
Read More
The Outlook For Life Coaching In 2020
According to figures issued by the ICF (International Coach Federation), in 2018 the number of coaches worldwide was 53,300, a rise of less than 6,000 from 2011. Of those 53,300, supposedly 17,500 were based in the USA. If you know
Read More
Should I Use A Life Coach Directory?
The question of whether coaches should subscribe to a life coach directory comes up a lot in the Coach The Life Coach Facebook support group. And it’s easy to understand why. Marketing yourself successfully is hard and maybe people are
Read More
10 Reasons Most Life Coach Websites Fail in 2020 (and how to avoid them)
Most online life coaches are struggling to make a decent living and one of the reasons is most life coach websites are, to put it kindly, inadequate. And yet a life coach’s website is almost certainly her most important asset
Read More
An Untapped Marketing Secret (and why more coaches should be using it)
You may have heard of the Hero’s Journey, the concept taken from Joseph Campbell’s book Hero With A Thousand Faces. There are numerous permutations of the journey, and Campbell mentions 17 in his book, but roughly speaking it follows this
Read More
