What Are You Going To Do Differently?

I have an unfortunate habit that whenever somebody tells me some aspect of their life is going to change for the better of asking them;

What will you do differently?”

I say unfortunate because it seems to be one of the few areas of coaching where I lose my ability to realize that I haven’t been appointed the Royal Life Coach to the Universe.

As such I will say it to casual acquaintances,  friends and even alarmingly, to my wife.

The reason I ask it is because most people never stop to consider that by and large, for change to take place something different has to happen.

Think of how many people you know who have tried to quit bad habits such as smoking, drinking, over-eating etc just by clenching their jaw a tad tighter and saying ‘this time will be different’ with a bit more determination.

It rarely works like that.

It May Not Be Insanity, But it’s close

Think of Einsteins definition of insanity as doing the same thing over and over again and expecting different results.

Sure as a quote it’s been beaten to death, reincarnated and then beaten to death again many, many times over, but that’s because it’s so true.

You will have clients who decide on change and want you to help them implement it, but you have to know what steps they have taken in the past.

Unless pure accountability is the key, and on occasions admittedly it can be, then you need to be sure that you’re not just helping them replicate patterns of behavior that have been proven not to work.

It’s a really easy way for you to get frustrated, to doubt your own ability to coach effectively and for the client to think you suck.

So always ask the question, “What have you done previously (if anything) to solve this problem?”

Do You Have A Full Life Coaching Practice?

If you’re already a full time Life Coach then I’m guessing that you didn’t have a full practice last year.

And by full I mean every client session you wanted to offer was taken even if maybe some were cancelled and/or rearranged.

I’m also guessing that you’d like one.

Then at least to some small (or even large) extent, what you did last year didn’t work.

Note: I understand there will be exceptions and that it takes time to build up a thriving coaching practice so please don’t think I’m knocking you if you only started coaching in June and have already signed up 10 clients because that ‘may’ mean what you’re doing is working.

So what are you going to do differently this year to ensure you move thing to the next level and leave your competition gasping to keep up with you?

  • Are you going to learn marketing?
  • Understand how to use SEO to attract clients?
  • Utilize social media more effectively?
  • Do some offline marketing such as workshops, public speaking etc?
  • Hire a Life Coach of your own?

Please share in the comments of the post (please don’t e-mail me) what you intend to do differently this year that will make you unstoppable, and why.

Then I’ll throw the names into a hat (presuming I have more than 1!) and either offer a free hour of my time to help you with whatever it is you’d like help on, or give you a very generous discount for the next training course I’m running.

Speaking of Which – The Next Training Date For Coach The Life Coach

I was hoping to kick off the next course on February 2nd, but that isn’t likely to happen now.

The reason it’s not likely to happen is that I am so busy with clients that I have no idea where I’m going to get the time to do the marketing necessary to fill the course.

However, if I can get 4 people signed up within the next week I’ll commit to starting on Sunday February 16th at noon.

The course price is going to be $1,299, but if you’re prepared to commit to the success of your practice this early, then I’m prepared to give you a large early bird discount, considerably larger than the one being offered on the course page.

If that interests you then if you are reading this via my newsletter hit reply, or if you are reading on the blog shoot me an e-mail via my contact page.



  1. First of all I´ve decided I´ll simply do more instead of only planning to do it. I´ll show up and try different things playfully, I´ll have fun doing them. I´m getting my website ready and realised how much fun I have while making it and how I love learning about SEO and such stuff. So yes, online marketing and social media will be my top marketing investments. But I wanna go out and meet people in the physical world so the challenge will be to improve my speaking skills and make videos, in spite of the fear of not looking good enough.

  2. I will bite… My new website is awesome because 1) I chose to revamp it 2) was put in contact with a webmaster who cares about his reputation, as much as he cares about mine.
    My persistent efforts to define my niche (the process that has been very similar to the Core Value Assessment by Tim) have led me to some significant decision points about my coaching practice. One of them was the revamping of the website as the vignette for my niche. Another was he decision to offer my coaching services gratis to a local Free Clinic. Contributing to a non-profit outlet has given me a tremendous amount of satisfaction and an opportunity to sharpen my coaching skills.

    BTW, the clinic’s Board of Directors recently decided to refocus the clinic’s mission for its behavioral department away from psychotherapy and towards life coaching. The “structured problem solving” coaching approach has apparently caused significant shifts in their client population. I was asked to lead the department.

    By sharing my experience, I wish to underline the significance of using the arsenal we have at our disposal to our advantage. The arsenal we build can come from a variety of different sources. It is made up of a bunch of soldiers, as well as the infrastructure that’s waiting to be deployed. I, as the general, stepped up to make the decisions about the most efficient and effective use of my troops.

    • timbrownson

      That’s awesome and the site looks great! Very now and very cool, similar to what I’ll be aiming for with my n ew one.

      Now get those clients!

  3. Malene Søbygaard

    Dear Tim

    I will offer my current clients coaching for half Price, for a period of time, in wich the in turn have to pass on the Word of me and what changes coaching with me can lead to to at least 4 people they know, WHO want to change something in their lives.


  4. What will I do differently?…I’m going to be Brave and talk myself into things not out of them. If I have considered that something is important enough to have featured on my list of things to do or make progress on, to grow my business and expertise, then I need to find a way to overcome my own thoughts around how challenging it may be for me.

    • timbrownson

      Good stuff Amanda, I took the decision about 4 or 5 years ago to immediately say yes to any speaking event or interview so as to stop myself looking for reasons to say no.

      I don’t do that now because of time restraints but it got me over the hump of saying no because I was fearful of screwing up rather than some lame excuse I’d fooled myself into thinking was the truth.

  5. Don Schenck

    (this I’ve started)

    By laying out my workout clothing *the night before*, I now no longer skip going to the gym. My previous self sets and expectation for my future self, and I don’t want to disappoint myself.

    And working out — for me, lifting heavy weights — is (and I’ve known this for 15 years) THE key for the rest of my life.

    Now if I can just figure out a “life hack” to start meditating.