The Life Coach Who Wanted To Earn $250k In Her First Year

Strong core values will almost always keep a Life Coach client pushing on when things get tough.

She is far more likely to focus on what she has achieved and disregard the setbacks, instead seeing them as detours on the road to success.

As such once I start to work with a client I tend not to hold back when I talk about what they are capable of.

I want them wherever possible thinking they are invincible.

There is one danger with this, but it’s only to my ego.

The Easy Way Out

I always say that I would rather a client set a goal of, for example, earning ten million dollars and only getting to eight million, than setting the goal at five million and hitting it.

With the latter they feel happy and pleased with me.

With the former there may be a sense of disappointment and even a niggling feeling that I didn’t do my job properly, but as a coach it’s my job to help my clients fulfill their potential, not be seeking praise and adoration.

There is a belief in coaching that if you do a good job for your client they will love you, but if you do an exceptional job they will often think it was purely coincidental that they made the breakthroughs whilst working with you.

And trust me I have twice had a client who nailed it tell me they thought it was a coincidence.

It’s not easy biting your tongue when your ego is jumping up and down inside your head yelling, ‘What about me, what about me?’

A couple of years ago I was working with a new coach who came to me with a goal of wanting to earn $250,000 in her first year of coaching.

My Own Limiting Beliefs

I was torn. Part of me was, ‘Yeh let’s do it!’ and the other part had slipped into limiting belief mode after having worked with so many coaches, none of whom to the best of my knowledge had done that well.

The voice inside my head was whispering, ‘Careful Tim, she’s in for a hell of a lot of disappointment if she fails, and not only that, but she’ll blame you’

That is poor coaching. We should never decide what our clients are and aren’t capable of and I’m relieved to say I stifled the voice and we went for it.

She was unequivocally the most motivated coach I have ever worked with and she had no qualms about learning the business element of coaching, which of course is crucial to coaching success at more or less any level.

For every session she would come armed with questions to help deepen her knowledge and there was even a couple of times where I had to admit I didn’t know the answer, but would research it and find out for the following week.

It was one of those super cool coaching moments when a client is forcing you to learn along with them.

About four weeks after we finished together she called  me one evening to tell me she has just signed up her first high-ticket client for a cool $30k for six months of coaching.

You can hire me for a year for $5k and I’d be lying if I didn’t say there was a hint of jealousy, but it didn’t last long because the type of client (senior executives) she was positioning her business to attract wasn’t the kind of client I wanted then or want now.

We had a long chat that evening and her enthusiasm and confidence were infectious.

It was then that I realized I’d have been very wrong to even consider that notion of convincing her to scale in her expectations at the beginning.

I was glad that I showed no doubt in her when we got underway even if I had plenty of doubts internally.

It Was Her Goal, Not Mine

Just because her goal was more personal to me as a coach (and one who struggled in my early days) didn’t give me any more right to judge it than if she had said her goal was to save enough money over the next year to buy a Snickers bar.

I honestly don’t know if she hit the magical $250,000 as I lost touch, although I expect she got close.

And in any case, does it matter if she came up a tad short when she was obviously enjoying herself so much and had kicked her own coaches ass by earning more in a month than I did in my first year?

It’s very hard to do what she did, but there are coaches who have done it, so by definition it’s not impossible. It just requires a lot of hard work, commitment and an unshakeable belief in your own abilities.

Coach The Life Coach Training

The next Coach the Life Coach training course is currently open for enrollment. If you click here you can read more details and decide if you want to make 2017 the year you finally went after your dreams.

I cannot promise you $250k per annum, in fact I cannot promise you $25 per annum, but I can promise you we’ll do our best to give you a solid foundation for success whether you’re brand new to coaching or practicing already and not achieving the level of success you would like.