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The single most frustrating thing for new, and even not so new coaches, is investing time, energy and money into learning how to become a great coach, but then having no paying clients to use those skills on.
It’s soul-sucking to have skills that you know can benefit others, but being unable to share them.
The sad fact is, being a good, or even a great coach, is simply not enough in such a competitive industry. In fact, it’s the bare minimum because there isn’t a shortage of good coaches.
A poor coach who is great at marketing will kick the ass of a fantastic coach who doesn’t know what’s required to acquire clients.
And she will do it over and over and over again.
The Internet is a big place and it’s chock full of your potential clients.
However, you have to know how to reach them and then how to wow them so they want to hire you.
The bad news is that there are tens of thousands of coaches out there looking to take your potential clients off you.
The good news is that 95% or probably more, have no clue how to do it.
As such, all you have to do to succeed is to do the things that work that other coaches are not doing because they are too lazy to implement, or more likely, do not know about.
And that is what Coach the Life Coach will help you do.
The Coach the Life Coach course is a series of live video group calls, along with supplemental resources and support, spread out over almost 4 months.
In that time I will teach you what it has taken me almost fifteen years to learn.
This course will teach you the fundamentals, and more, of building a succesful online business that you can operate from anywhere in the world.
But make no mistake there is work to be done.
I am not promising an effortless steady stream of clients as some people are.
Very little in life and business worthwhile is effortless.
However, if you’re up for a challenge and prepared to do the work, then the rewards of being a successful life coach can be amazing and utterly fulfilling.
Imagine knowing what it would be like to have clients, and better yet to know how to get more clients, with the same system that has led me to coach full time for over a decade.
Let’s talk about what is included:
Understanding Pricing & Packages
How to turn more inquiries into paying clients
Why in most cases it’s not wise to charge clients by the month
The difference between cold and warm leads and why you need to know
Too many coaches enter the industry with nothing more than a vague idea of what they want to earn and even less of an idea of how they will achieve their goal.
They spend hours researching what other coaches are charging trying to figure out what the ‘going rate’ is and not enough time working out what they need and more importantly, what value they can deliver to their clients.
Even the ones who know what they need/want usually haven’t figured out how they will get there.
No bank would ever give you a loan without you first show them a business plan detailing how you will generate revenue and repay the loan.
Your coaching practice is a business and as such, it needs a plan!
Establishing a Niche
How to understand which niche is best for you
Why it can be a mistake choosing a niche just because you know that sector intimately
The serious mistake a great many coaches make during and after figuring out a niche
Can you be a successful coach without having a niche? Possibly. Is it much harder to succeed without a niche? Absolutely.
Choosing a niche is one of the fastest ways to stand out and make yourself competitive. However, it also creates more angst and doubts in coaches than any almost any other aspect of building their practice.
Having a great niche will allow you to have laser focused marketing which will make blogging and using social media so much easier and ultimately exponentially more successful.
In turn that gets you known as THE person to go to for a particular target market which then allows you to charge higher fees without the risk of losing potential clients.
The Importance of Branding
Why a brand and a logo are not the same
How a brand can save you until you got your niche finely honed
What a ‘promise’ is when it comes to branding and why it is crucial
Branding is one of the most misunderstood aspects of building a business for new coaches. They have a tendency to think that branding only applies to big corporations.
That is a long way from being true and building a solid brand can help you separate yourself from your competition who are ignorant to this crucial element of running a coaching practice.
I said above that having a niche is important, and it is. However, I flourished without a niche for many years and that was because I had a strong brand.
How to Maximize Your Website –
What UX and UI are and why they are so important
Why you should not be trying to sell coaching on your home page
The crucial importance of having a clear concise call to action
Ten years ago it was enough to just have a website. It didn’t matter what it looked like (within reason). Simply having a site made you look like a pro.
Now, however, it’s almost worse to have a bad website than no website at all and many life coaches are losing potential clients because they don’t understand the basics.
In this first module looking at websites, I will be taking you through the Coach the Life Coach site and explaining why everything has a purpose and what that purpose is.
I’ll show you why you can have the most beautiful site in the world and it may still not bring you a single client. And why an ugly site can sometimes bring in a steady stream of inquiries.
Modules 5 & 6
Modules 5 & 6:
How to Maximize Your Website –
Parts 2 & 3
One crucial mistake that I can almost guarantee at least one coach will be making on their site and that is super easy to fix
Why certain images work in attracting clients and others don’t
Which coaches are currently killing it with their sites, and more importantly, why?
In these two modules I will do an audit of the websites of the people on the course and show some simple changes that can immediately improve the likelihood of the sites generating more inquiries and thus, clients.
You may have used a professional designer and think that she knew enough to nail every aspect. But let me tell you, in over 5-years of auditing life coach websites I have never come across one that couldn’t be improved upon.
There are some skilled designers who can build beautiful sites that tick many of the boxes, but rarely do the understand all the subtle nuances of coaching. We are in an industry where a 1% edge can be the difference between succeeding and failing.
Then we will take a look at some coaching sites that crush it. There is a saying in coaching that ‘success leaves a trail’, so why re-invent the wheel when there are wheels out there that you can borrow different elements from?
The Power Of Search Engine Optimization (SEO)
Why most coaches are blogging too often and how you can achieve what you want by posting every few weeks
The reason you need to have a WordPress site if you’re going to succeed with SEO
The awesome untapped power of long and medium tail keywords
The overwhelming majority of coaches either have no clue what SEO is, or don’t know how to implement it properly.
I have worked with over 300 coaches and not one was making the most of their SEO efforts when I started to help them.
You can take all the great information you have learned in the last 3 modules and have a great website that converts effortlessly. But if nobody can find it, all your efforts are for nothing
Because so few coaches are bothering with SEO or implementing it incorrectly using outdated techniques, you can separate yourself from them relatively quickly using what you learn in this module.
Implementing The Power of SEO
How to set a blog post up correctly so that it can then be found by prospective clients on Google
Why toast is awesome but Yoast may be even better
The process I use that has catapulted scores of my posts high into the SERPs (search engine ranking pages)
Knowledge in and of itself is not that useful if you have no idea what to do with it and how to maximize it.
You will now know the theory of SEO and that alone makes you a rare breed as a coach.
Now we need to execute upon that knowledge if you are going to crush your competitors (in a nice way of course) in the SERPs (Search Engine Ranking Pages).
Crushing It With Guest Posting
What you need to do before you even start to write a post
Why most guest posts get turned down, or even worse, ignored
The single biggest mistake most guest posters make when they have a post accepted
If I told you that just one blog post could bring you in 50 or even 100 subscribers for your newsletters, would you be interested in hearing how?
Well it can and I built the foundation of both my coaching related businesses utilizing this approach and I can show how you to do it as well.
It can be frustrating trying to drive traffic to a new blog unless you have an unlimited budget to spend. But guest posting offers an incredible shortcut.
However, it’s not just a case of writing a post and then sending it to every blog you can lay your hands on. That flat out, will. not. work.
The popular blogs get inundated with requests and they turn most down, so you have to be smart about it and stand out from the crowd.
But when you do that the results are well worth it.
Building Your Authority
Why you don’t necessarily need a newsletter list to build authority
The quickest route to looking like a genuine expert
A short-cut to gaining authority ignored by the vast majority of coaches.
Being a successful and in-demand coach is all about your authority.
Nobody hires a coach unless they think they have authority. It’s the name of the game.
Here’s how you don’t gain authority.
Start a Facebook or Instagram account (or any social media account for that matter). Then throw up a load of motivational quotes, ask people to like or share them. Then rinse and repeat.
Here’s another way you don’t build authority.
Start a blog. Write a post telling people to think happy thoughts. Then write another one telling them to follow their dreams. And then another apologizing for not writing for so long because your cat got sick.
Alternative Methods of Income
An alternative income stream that generated me $10,000 and took less than two hours to set up.
Why the pen is mightier than the sword when it comes to supplying revenue
How you can earn passive income by helping other people
At least to begin with, coaching is going to be your main form of income, but it has its limitations.
You cannot coach if you are sick. You cannot coach if you’re on vacation. And you cannot coach more than a set amount of clients in any one week.
It doesn’t matter if you charge $100 (and hopefully you will be charging more than that) or $1,000 per hour it’s still nice and very advisable to have multiple streams of income.
There are few things that start the day off as well to see people have been paying you as you sleep for your products, services or whatever else.
How To Convert More Inquiries Into Clients
What testing intention is and why it’s crucial to the selling process
The reason learning how to isolate objections is crucial to your success and how it can also help you become a better coach too
How to overcome potential objections to hiring you without being pushy
Sales is a dirty word for many coaches. And guess what? They are often the ones who are failing.
We all sell all the time whether we are salespeople or not.
Parents have to sell to the kids the idea of doing their homework. Married people have to sell the idea of buying a new car or house to their spouse. And doctors have to sell to their patients the idea of healthy eating.
And of course, there are literally millions of other examples.
So if you’re going to have to sell you may as well do something that most salespeople don’t even do – learn the basics of good selling.
It’s unlikely you will be tripping over inquiries, at least to begin with. As such, learning how to sell ethically and with consideration can exponentially increase the percentage of people who hire you.
The Chance to Practice
Coach the Life Coach is a practical, interactive course and during your time you’ll be asked to buddy up with another coach on the course.
As a coach, you will appreciate the power of accountability and having a partner will provide just that.
You can practice on each other when relevant, but more importantly, you can talk through the work we have done to ensure you are both maximizing what you are learning.
Ongoing Support & A Vibrant Online Community
This course is really just the beginning of the support and help you can get from Coach the Life Coach.
When I update course material I make it available to people who have undertaken previous courses for 2-years after the course.
I also make myself available to answer any questions you may have in the Facebook support group that is only for people on the course.
You are not a number to me, but somebody who really wants to succeed as a coach and I will do what I reasonably can to make that happen.
Coach the Life Coach is perfect for you if….
You are a new (or soon to become) life coach, or a coach who needs more clients
You're not afraid of hard work
You relish the idea of having a partner to help you accelerate your learning
You want to build a stable practice with a regular flow of clients
You want to create an online business without the need to leave your home - unless you want to!
You’re happy to write and produce content
You like a challenge
It’s important to realize that you DON’T need any life coaching experience what-so-ever to take this course. This course is designed to build a business that will bring you clients.
As such it is equally suitable for people who are looking to become a coach or coaches who are struggling to acquire paying clients.
Coach the Life Coach is not a good fit for you if….
You’re not willing to show up to do the work. This will be the thing that can separate you from most coaches who are struggling.
You hate writing. Writing is the fastest way online to get yourself and your skills in front of as many people as possible so you need to be okay with that.
You don’t want to use social media. I’m sorry but the world is on social media.
You see coaching as a fun hobby. This course is for people who see it as a profession and a career.
You’re looking to make a fast buck. Good luck with that!
You just want to roll the dice and if it all seems like too much hard work ask for a refund. Unless the course is canceled there are no refunds - I only want 100% committed people!
This is the start of your coaching adventure in the real world.
I’ll provide you with tools and techniques that have cost me tens of thousands of dollars and many years to learn that will give you a huge edge over the competition, but it is you who has to take that information and implement it.
If you’ve read through each section of this page feel excited and inspired about your new career as a coach, then I know you will love this course and find it invaluable for building a successful practice.
However, if you want to see if it’s right for you, give me a call for an informal chat at 407-334-4692. I’ll answer your questions to make sure that when you do register you’re confident and happy to be taking part.