I’m going to tell you something, but before I do, I want you to sit down, maybe pour yourself a stiff drink and have a portable defibrillator to hand, just in case.
Last night I was sat in bed reading a post on LinkedIn by another Life Coach.
I won’t mention the coach in question other than to say she was making some outrageous and quite frankly, ignorant and stupid claims.
Her spin was on David Letterman’s last show and his ’10 things’ monologue and to begin with I thought she was joking.
She obviously wasn’t.
According to her, if you hire a Life Coach (her presumably) you will get the following:
- You’ll Actually Get More $!#& Done!
- You’ll Actually Get More $!#& Done FASTER!
- You’ll Make Fewer Mistakes!
- You’ll Get Promoted OR Figure Out Your Life Already ROCKS!
- Your Problems Go Away!
- You’ll Make More $$$$$$$!
- You’ll Be A Lot HAPPIER!
- You’ll Get People To Do More Stuff For You!
- You’ll Celebrate More!
- You’ll Become A Rock Star
I kid you not, she made every one of those claims, although she did add that maybe you won’t be a real rock star, unless that is you want to be.
I was going to leave a comment suggesting she added a disclaimer along the lines of:
“None or all of the above maybe true depending on about a billion different permutations, and I’m really damaging the credibility of the coaching industry by making such silly unsubstantiated outrageous claims”
Bringing Life Coaching Into Disrepute
The thing is, all of those can be true (although it’s highly unlikely you’ll deliver all 10 to any one client), but to state them as facts brings the entire industry into disrepute and makes every Life Coaches job that much harder.
Imagine as a potential client you read that. You’re probably going to think one of two things.
- Holy shit this is amazing I need to hire this coach now and my life will be perfect.
- What a crock of shit, presumably I get a free Unicorn too?
Anybody who is skeptical of Life Coaching will be even more so after reading such outrageous claims. They may also want to tell others and warn them against hiring a coach.
And anybody who hires a coach and doesn’t get those results will feel that either coaching is bullshit, the coach is a bullshitter, or there is something wrong with them for not achieving such lofty goals.
None of the above are good.
Your success with every client depends on a great many factors, some of which are out of your control, some of which are within your control.
You will have lazy clients who think hiring you is all they need to do.
You will have clients who don’t do the work because of extenuating and often unforeseen factors.
And you will have clients who get scared by change and back off from the tough decisions just as it seems they are about to breakthrough.
Quite often there is nothing you do to change the latter, the timing was just off and they weren’t quite ready.
You will also have serial procrastinators hire you, and trust me, they are the hardest clients to deal with.
You will have clients who quit their job to start their own business that then fails.
It maybe their fault, it maybe just bad luck, or it maybe because you got a tad reckless and pushed them a bit too hard when they weren’t ready.
What They Don’t Tell You In Life Coach Training
You will fuck up.
And you will probably fuck up quite a lot to begin with.
And it’s ok, because you’re human.
However, if you have made outrageous claims you are going to look very foolish.
Coaching isn’t an exact science, which is why we cannot make grandiose promises about the results our clients will achieve.
If we do, we leave ourselves wide open to unhappy clients on occasions and potential litigation if we really go over the top as in the example above.
For sure, promise to do your best. But I’d be leery of promising anything more than that.
Then when you make mistakes, as you will, and as do I even after 10 years and thousands of hours of coaching, learn from them and then put them behind you.
Life Coach Training
I say they don’t teach you this in Life Coaching, but we do at Coach The Life Coach.
We also tell you how difficult it is to succeed at Life Coaching and how hard you have to work.
But also how rewarding it is when put the work in and make a go of it.
The June 28th training is the last one we’re offering at $999 (or three payments of $349 if you prefer) as I am investing a lot of money back into the business to make it even better and have brought a partner on board.
You can read what you get for the cost of approximately one good client by clicking here.